With passion comes change. Where there’s excitement, there’s joy. Our new slogan stands for exactly that. Action, reaction. If you challenge yourself, you’ll feel the rush.
HUB is an independent sneaker brand. We make sneakers to give people a good feeling. In who they are. In what they do. HUB walks with them. Where there’s creation, there’s movement. Where there’s connection, there’s HUB.
All over the world lifestyles and cultures come together and inspiring ideas and creations are born. The name HUB is an ode to where these lifestyles connect and merge.
HUB is not a person. No man or woman. HUB is a group of friends. Free-spirited and with appreciation for everyone's unique talent.
Off White/Butter
Off White/Butter
I like to train hard. A routine of getting up early, going to the gym, giving it all you got! Then take a shower, put on a fresh and colorful outfit. Full in the dopamine flow. High energy and great satisfaction. My day actually starts at that moment.
Variety in life is important. So I also plan days where I wake up and sit outside with kombucha. Preferably under a blue sky with a book or my favorite company. This feels a bit like a rebellion against all the pressures of being productive.
Feeling good, doing great for me is a balance between those two things. Go hard and fight for your goals, your dreams and your health. But also: being you, letting go, looking around, reflecting and enjoying all that growth you give yourself.
My 'feeling good, doing great' feeling changes all the time. It's just where my interests are at that moment. Currently, running is the challenge that gives me a lot of energy. The goal is a half marathon.
When I am completely absorbed in my creative role within HUB, it is great to go outside after a day of work. When I run, I can let my thoughts run free. Reflecting on the day. Lots of oxygen in my body. It provides a certain kind of peace. Full focus on the music and everything I see around me outside. Both in nature and in the city.
Trying to improve yourself again and again in a different area. That's what 'feeling good, doing great' is for me. Continue until another goal is achieved.