We look back to the time when the founder of HUB played on the tennis courts of Wimbledon, Roland Garros and the US Open. An experience that came in like a smash. We translated this into our newest sneaker. A sneaker that fits perfectly into the current street scene. With beautiful suede elements for an 80’s vibe. Or completely in leather, which brings the Smash completely into the now.
So the Smash is a nod to the founder’s achievements on the court, as well as the impact that the 80s had on fashion. With the Smash, the HUB Heritage Club is taking its first step in celebrating its tennis heritage and connection to the sport.
Well, that’s for a reason. There are certain terms from the sport of tennis that can be found in the names of our sneakers. The smash is one of them. A smash should be flawless and only works when it is executed properly. And that is exactly what we have done with our Smash.
The HUB Heritage Club is a celebration of the brand’s rich tennis heritage and connection to the sport. In the 80s, the founder of HUB Footwear was a prominent player in the Dutch tennis world and even competing in Grand Slam tournaments around the world. Think of the legendary courts of Wimbledon and the US Open, back in 1985. These were his high times and marked his greatest performance in the sport.