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About Hub Footwear
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Since its foundation in 2004, HUB has remained focused on its main objective, to only design high-quality footwear that is truly timeless. The brand represents an athletic, metropolitan lifestyle, combined with a clean, minimalist appearance. An attitude and style that is expressed clearly throughout each collection. HUB’s founder Huub van Boeckel, a former professional tennis player, never lost his strong mentality or his love for sneakers – which inspired him to start developing his own sneaker. Each season, these characteristics are closely observed and will serve as an inspiration to reinvent some of the classic designs, resulting in a must-have for the next season.
Materials, patterns, style and subtle details are all reworked in order to create a unique range of clean, minimalist styles, thus staying true to the roots and ideals of this Dutch firm.
(Huub van Boeckel and Boris Becker at the US Open in 1985)
HUB’s founder Huub van Boeckel,
a former professional tennis player,
never lost his strong mentality or
his love for sneakers. As a result, HUB
Footwear was born in 2004.
“A HUB can be described as a centre of
shared activity or interest.
A HUB defines where you come from,
where you are, and where you're going.
A HUB defines who you are."
(Huub van Boeckel, Founder and Designer HUB Footwear)
Our current collection
Tennis, as we know it today, wasn’t always like this. The original racket sport, from which modern tennis evolved, was called real tennis. It dates back to the 16th century and was played by European royalty. This is also how it became known as the “Sport of Kings”. The real tennis courts served as the main source of inspiration for this summer’s collection. In these classic tennis courts, straight lines would alternate with classic typography and symbolism, whilst the playing field in itself was a unique space, occupying both walls and floor. Lines and colours of the real tennis courts have literally been extended over the outsoles and uppers of the collection, just as they do on the real courts.