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Besides tennis, rugby has
also been a main source of
inspiration for the 2016 fall
winter collection. HUB has
embraced this sport’s
aesthetics and remarkable
attitude to create a stylish
immersed with these
Since its foundation in 2004, HUB has remained focused on its main objective, to only design high quality footwear that is truly timeless. The brand represents an athletic, metropolitan lifestyle, combined with a clean, minimalist appearance. An attitude and style that is expressed clearly throughout each collection. HUB’s founder Huub van Boeckel, a former professional tennis player, never lost his strong mentality or his love for sneakers – which inspired him to start developing his own sneaker. Each season, these characteristics are closely observed and will serve as inspiration to reinvent some of the classic designs, resulting in a must-have for the next season.
HUB Footwear and sports have always been inextricably connected. Its founder, a former professional tennis player, shares a rich past in sports - much like the larger part of HUB’s employees. HUB’s passion for sports is noticeable in each season’s new collection.
for Urban life
Fall/Winter 2016 Collection
This season, besides tennis, rugby has also been a main source of inspiration for the collection. To HUB, this full-contact sport with its rich history is the epitome of rawness and authenticity. It combines speed, agility and an excellent condition with pure strength. Helmets and other protective gear are hardly, if ever, used. Black eyes, broken noses, smashed out teeth and shirts smeared with blood are nothing but everyday life in this sport. Nonetheless, all of this brutality coincides with fair play, mutual respect and brotherhood. This winter, HUB has embraced this sport’s beautiful aesthetics and remarkable attitude and created a stylish streetwear collection immersed with these elements.
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