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For Spring / Summer 2017
HUB turns the aesthetics of
exclusive classic tennis courts
into a modern and sporty
streetwear style. Subtle
features of the collection
refer to the traditional real
tennis courts, like for instance
the little crown on the tongue.
Since its foundation in 2004, HUB has remained focused on its main objective, to only design high quality footwear that is truly timeless. The brand represents an athletic, metropolitan lifestyle, combined with a clean, minimalist appearance. An attitude and style that is expressed clearly throughout each collection. HUB’s founder Huub van Boeckel, a former professional tennis player, never lost his strong mentality or his love for sneakers – which inspired him to start developing his own sneaker. Each season, these characteristics are closely observed and will serve as inspiration to reinvent some of the classic designs, resulting in a must-have for the next season.
HUB Footwear and sports have always been inextricably connected. Its founder, a former professional tennis player, shares a rich past in sports - much like the larger part of HUB’s employees. HUB’s passion for sports is noticeable in each season’s new collection.
for Urban life
From King's Court to Street Court
Tennis, as we know it today, wasn’t always like this. The original racket sport, from which modern tennis evolved, was called real tennis. It dates back to the 16th century and was played by European royalty. This is also how it became known as the “Sport of Kings”. The real tennis courts served as the main source of inspiration for this summer’s collection. In these classic tennis courts, straight lines would alternate with classic typography and symbolism, whilst the playing field in itself was a unique space, occupying both walls and floor. Lines and colours of the real tennis courts have literally been extended over the outsoles and uppers of the collection, just as they do on the real courts.
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